OFW Journals (OFW Stories on the News) and Some OFW Employment, Career & Business Tips

One way to market your business is thru leaflets. I believe many of us had already done this. But have you ever wondered why we don’t get immediate response? Or is it really effective?

What makes leafleting work? Really…

Ok let me give you the mechanics.

1. Put a promo on your leaflet. This will encourage the recipient to read your leaflet. Now it really doesn’t matter if its colored or not. Though being so flashy would really help. Just check out the garbage at malls. Its full of the real estate brochures they hand out. The only people that would tell you that a colored leaflet works better are printing press businesses. Just put the shortest text if possible to show your promo. A promo will always attract a possible client.

2. Distribute at the nearest places near your territory. Someone once asked me were I get my marketing strategies. You want to know where? My answer… the bible. How did they evangelize and spread the gospel? Jesus said, start with Judea , samaria then the uttermost parts of the world. When you want to promote something, start from where you are. DO NOT BE IN A HURRY. Slowly… but surely. Its basically saturating the area. MICRO MARKETING.

3. Place a wick at your promo: Meaning put a deadline to your promo or a span. This will compel the recipient to patronize you ASAP. Kung Party needs business mo, sa ganda ng discount na ibibigay mo before the end of the month baka mag celebrate ng birthday and maka kuha ng leaflet mo kahit next month pa bday nya…(saying discount eh). Its simply making them patronize your services or product and your forcing them to need you ASAP. This will also make you monitor how effective your campaign is.

4. Be sure that you can sustain the promo: Compute and make sure that you make use of your calculator in providing the promo. Remember, you might not get a really good profit for this project. The goal is just to get them and to attract them to be a cliemt. Once their in your list… aba eh, follow up mo na lagi to be a regular client. Wala ng promo on the second service.

I'll leave the promo thinking to you guys…you know your services better.

Hope this helps … happy entrepreneuring!

by: butch salvador