OFW Journals (OFW Stories on the News) and Some OFW Employment, Career & Business Tips

Every business -- big, medium, small, or micro -- needs a plan. If you do not have a marketing plan, you may be running in circles and losing a lot in your business.

A marketing plan is your plan of action -- what you will sell, to whom you will sell it and how often, at what price, and how you will get the product to the buyer. It is strategic. It includes numbers, facts and
objectives; however, it is not primarily numerical.

The first part of the marketing plan defines your product or service and its features and benefits in detail. It also shows how it is different from the competition's.

Developing a profile of your target customer is the second step in an effective marketing plan. You can describe customers in terms of demographics -- age, sex, family composition, earnings, and geographical
location -- as well as lifestyle.

Step three is create a communication strategy. Your target customer must not only know your product exists but must also have a favorable impression of its benefits. Communication includes everything from logo
design and advertising to public relations and promotions.

For reference, I suggest you visit:
http://en.wikipedia.org/wiki/Marketing_plan

If you need guidance in preparing your marketing plan, or reviewing what you have, contact me.

Good luck!

Gerry Pira, EdD
G Pira" grpwsn@yahoo.com